Client background
MedLife is a major distributor of medical devices and advanced clinical equipment in Israel.
They supply hospitals and clinics with a wide range of systems: monitoring equipment, respiratory devices, imaging products, and specialized surgical tools.
Their operations run on Priority ERP, and their team receives many complex client orders every day.
The challenge of complex medical equipment orders
Orders in the medical equipment space are not simple. They often include:
↳ Several products that belong to the same system
↳ Different models, versions, and configurations
↳ Client descriptions that do not always match MedLife catalog terms
↳ Purchase quotation (PQ) references that may appear or may be missing
↳ Required service items that must always be created with the equipment
Before using DOConvert, the team had to review each order carefully, understand which products belonged together, match each item to the correct internal product, and then manually create the order and the related service order inside Priority.
This process was slow and left a lot of room for mistakes.
Automating medical device orders across systems
Extracting complex equipment orders
DOConvert reads incoming orders from clients, even when each customer sends the document in a different format, and pulls out all the products, versions, and related details.
Understanding product families and configurations
Instead of working with raw product codes, DOConvert recognizes how items belong together as part of a larger system or device.
The system aligns the client description with the right MedLife product and version automatically.
PQ identification and matching
If an order includes a PQ number, DOConvert links it immediately.
If it is missing, DOConvert looks at the content of the order and finds the correct PQ on its own.
Bi-directional Priority integration
Once the order is validated, DOConvert creates it directly inside Priority and syncs back all required details so the order is accurate from the first moment.
Connecting medical equipment orders with ERP systems
Many complex medical systems require installation or service.
DOConvert creates the service order automatically based on the equipment in the original document.
Key outcomes
↳ 90% faster processing of incoming equipment orders
↳ 100% accuracy in understanding and aligning products and configurations
↳ 90% percent of required service orders are created automatically
↳ Zero manual corrections needed inside Priority
↳ 2-3 hours saved every day per coordinator
The customer says that they “receive from DOConvert personal and technical service that is unknown in Israel, fast, professional service, one that provides a comprehensive response and solution.” Liron, Medlife
Why this use case is compelling for DOConvert
The MedLife workflow shows how DOConvert handles real-world complexity in medical equipment ordering.
Instead of expecting clean product codes, DOConvert understands the structure of the order, the relationships between items, and the workflow inside Priority.
It turns a detailed and sensitive manual task into a fast and reliable process.
